The Penrose Group

A Boutique
Consulting Firm
Sell Your Business
Free Your Time

We specialize in sell and buyside
 Mergers & Acquisitions, 
 Business Development and Real Estate
Have you ever thought about
 selling your business?
Contact us for a complimentary
 consultation today.

Mergers and

Specializing In sell and buy side Mergers & Acquisitions. Our focus is geared towards helping micro; small and mid-cap companies streamline their operations and monetize assets.

Selling Your

Have You Ever Thought About Selling Your Business? Are you interested in learning about how companies are sold?


The Penrose Group has developed expertise in business planning and strategic positioning for companies engaged in financing growth and expansion.

Real Estate

We've assembled over 2000 acres of land in the Alberta industrial heartland and multiple adjacent properties throughout Canada.

About Us

Who We Are

The Penrose Group is a boutique consulting and advisory firm specializing in mergers and acquisitions, selling businesses, business development and real estate transactions.

Our focus is geared towards helping micro; small and mid-cap companies streamline their operations, create new divisions or infrastructure, develop new markets, and monetize assets. Using smart, strategic, ethical, and economically sound techniques, our efforts have led to significant increases in shareholder value. The Penrose Group was founded in 2006 and has over 15 years of experience in the M&A advisory sector.

Why Choose Us

Clients & Testimonials

I am grateful for the hard work and exemplary service provided by The Penrose Group. They not only helped execute the sale of one of my businesses successfully, but provided us with integration support."


“The Penrose Group found us a partner who shares our vision for global expansion and assisted in executing a lucrative merger”

FRANK DANDREA Dandrea Produce

The Affinity Group Canada retained the Penrose Group to help acquire three companies in the past several years. We are impressed with their professionalism and efficiency during both acquisitions. Lindsey is extremely knowledgeable and provided serveral negotiating points throughout the process. I would highly recommend The Penrose Group when buying or selling a business.”

VINCE DI MARIA Affinity Group Canada

“The Penrose Group has proven to be creative in problem resolution, reliable on time commitments, and overall consistent in meeting expectations.”

PETER LEVY Mandelbaum Salsburg P.C

The Penrose Group took the time to understand our business from the beginning. They were proactive in directly contacting their network of buyers, as well as marketing us on reputable platforms while still allowing us to maintain confidentiality. As a result, we had multiple offers for the business and ended up finding the perfect buyer. The Penrose Group negotiated the deal and made it work for both parties. We were grateful to have their experience and advice throughout the process. If you are looking to sell your company we would highly recommend The Penrose Group.

JUGO JUICE Jugo Juice Franchise Owners

“This business has been in our family for over 15 years and it was a difficult decision to sell. We greatly appreciate all the time the Penrose group spent with us to make sure all our questions and concerns were addressed. They managed the entire process efficiently including assisting the buyer with obtaining financing, dealing with the LOI, SPA, data room, vetting all the buyers, and recommending the right lawyer to assist us with this transaction. We could not have managed this process and continued to run our business without the diligent effort of The Penrose Group. We are very thankful and look forward to our retirement.”


“Our company retained The Penrose Group to help facilitate the acquisition of the operating assets of Moose Power. The Penrose group co-managed the project, which had critical steps such as conducting valuation analysis, reaching potential acquirers, preparation of the CIM, and coordinating the due diligence process. The Penrose groups’ loyal and high-level client base is the result of their distinct focus on client needs and the collaborative approach they embrace while working with shareholders and management”.

MOOSE POWER Owner of Moose Power

I’m extremely impressed by the efforts of The Penrose Group in helping Advantage through the due diligence process in our merger. Their support allowed my management team the ability to focus on building the business rather than being burdened with getting the deal done. I would recommend working with The Penrose Group in the future.”